Description
Verbascum hybridum Snow Maiden forms a bold, upright structure with branched flowering spires rising dramatically above its evergreen rosette. The flowers are arranged densely along the stems, creating a luminous vertical accent in borders. Their white petals and yellow centres provide strong contrast against the mid‑green foliage, making the plant highly visible from a distance.
Key Features:
Propagation method: Seeds.
Substrate: Jiffy Peat-Free propagation Mix.
Plug Size: 4.5cm.
Production system: Grown without artificial light or heating for hardened plants.
Flowers: Saucer‑shaped white flowers with yellow centres.
Foliage: Evergreen, hairy, mid‑green, forming a dense rosette.
Flowering period: Late spring through summer.
Height: Upto 200cm at maturity.
Spread: Upto 100cm at maturity.
Hardiness: Hardy in most UK regions.
Pollinator value: Highly attractive to bees and beneficial insects.
Sensory value: Ideal for SEND gardens and therapeutic planting schemes for it’s Tall, architectural stems that add movement and vertical drama & Textural contrast between soft, hairy foliage and smooth flower spikes.
Ecological impact: Grown in peat-free substrate with no artificial inputs, pollinator and wild life friendly.
Planting & Care:
Prefers full sun with a south or west‑facing aspect, well‑drained poor alkaline soils & can Tolerant drought once established
Prune to remove faded flower spikes to encourage tidiness and potential repeat flush.
Ideal for containers, gravel gardens, cottage gardens and Pollinator/Wild life friendly planting schemes.
Commercial Notes:
VERBASCUM Snow Maiden are supplied as strong, well rooted, hardy plug plants ready for potting into pots upto 2lt formats.
Excellent for cut‑flower production due to tall, straight stems.
Ideal for nursery, and wholesale formats and performs well in peat-free and organic programs.
Suitable for wild life friendly, and sustainable product ranges.





